Snacks that enrich everyone's lives.
Creating memories and embracing every moment together.
Who are We?
01
Homegrown Company
Malaysian snack manufacturing company that began from a humble family business
02
Global presence
Our snacks are enjoyed in nearly 40 countries around the world!
03
Multi-racial
We produce snacks that cater to everyone's taste preference all over the world
04
Togetherness
We bring everyone closer and strive together for continuous improvement
Malaysian Snack Manufacturing Company
Miaow Miaow is truly proud and honoured to be a Malaysian-born company. With its humble beginnings in Batu Pahat, Johor in 1975, this snack connoisseur gradually developed from a family distribution business into large-scale snack food manufacturing in 1989. From then on, Miaow Miaow specialises in manufacturing, supplying and exporting a myriad of snacks that caters to various lifestyles and cultures, both locally and internationally.
Strategically surrounded by the oil palm field, Miaow Miaow assures a pollution-free environment that is conducive to manufacturing, and implements stringent standard operating procedures in order to guarantee the production of high quality products for its customers from all walks of life. We are attuned to current and changing trends in the snack food industry and constantly innovate to produce tasty products that are well-loved by consumers.
The snack food business has expanded substantially over the past several decades across Malaysia as well as to nearly 40 countries around the world. Miaow Miaow is also the trusted and preferred OEM partner for big chain stores in Malaysia, Hong Kong and Singapore.
Company Milestones
1975
With a capital of RM8,000, brothers and founders Mr. Chuang Poh Lim and Mr. Chink Poh Cheng started the micro-family distribution business that created the Miaow Miaow brand.
Over the span of a decade, our business grew and diversified into different core food businesses that included food repackaging, pastries, frozen foods, and snacks and confectioneries distribution.
Mid-1980s
Not to be left out, younger brother, Mr. Ch’ng Poh Tee, joined the family business and took up the task to drive Miaow Miaow’s continual development in the field of snacks manufacturing.
1989
Miaow Miaow Food Products Sdn Bhd was established and our first snack production facilities covered over a 1-acre land mass.
1997
The financial crisis hits Malaysia, but with our family’s pragmatic management style, we were able to soldier on and overcome the hardships.
1999
Miaow Miaow made its foray into international export markets, starting in the Middle East, thus marking a truly significant expansion of the company's reach beyond its domestic market in Malaysia. This move was a testament to Miaow Miaow's commitment to grow and broaden its business development on a global scale.
2001
Not one to rest on its laurels, Miaow Miaow moved its operations to a new and larger production facility that spanned almost 100,000 sq ft. The expansion enabled Miaow Miaow to increase its production capacity and better meet the demands of its growing consumer base. The company also obtained ISO 9001:2008 and HACCP certifications, thus demonstrating its commitment to quality management and ensuring food safety.
2009-2013
Our hard work and dedication paid off when the company secured several key Malaysian awards that acknowledged its contributions to the local business community. These awards include the Top 100 SME, National Mark of Malaysian Brand and the prestigious E50 Awards.
2015
In response to an ever-increasing demand for its products, Miaow Miaow announced plans for a new factory plant spanning over 43,600 square feet. This expansion demonstrates not only the company's commitment to meeting the needs of its customers but also its determination to maintain its position as a leading player in the snacks manufacturing industry.
2016
Miaow Miaow revamped the brand image under the slogan “Heart Miaowting Taste” as part of our branding journey.
2022
Miaow Miaow launched Miaow Miaow Flame and ventured into the biscuit category with Miaow Miaow Choco Buddy’s.
Vision
To be a well-known family snacks manufacturer from Malaysia.
Mission
To enrich people’s lives by offering a wide variety of quality snacks that suit to different lifestyles and cultures. In search of happiness through continuous learning, growth and achievement.
CARES Values
Care-frontational
Acting with Integrity
Responsibility Accountability & Empowerment
Excellence
Self-motivated
Learning
Vision
To be a well-known Family Snacks manufacturer from Malaysia.
Mission
To Enrich people’s lives by offering a wide variety of quality snacks that suit to different lifestyles and cultures and in search of Happiness through continuous learning, growth and achievements.
Values
Care-frontational
Acting with Integrity
Responsibility
Accountability &
Empowerment
Excellence
Self-motivated Learning
